Our Investment Services

  • We will work closely with you to identify investment solutions tailored to your unique needs and goals.

  • You will be notified of new market opportunities and gain access to quality investment ideas.

  • We will periodically review your investments with you in the context of market developments, your investment plan and any notified changes to your investment objectives.

Key features of our Investment Advisory Service

Your Attitude to risk

We will complete an Investment Risk Questionnaire to identify your Attitude to Risk and Capacity for Loss

Your Expected Investment Term

We will identify your short,  medium and long-term investment goals and match portfolios accordingly

Your Income Requirements

We consider whether you want to focus on capital growth or include a regular income facility


What level of access will you require to the capital sums invested

Your Current Assets

We will recommend investments after considering where they sit in relation to other assets

Your Tax Status

We will work with your tax advisors where necessary to ensure your investments are tax efficient

its bout time in the market graphic

It's about time in the Market not timing the market

History has shown that the longer you keep your money invested, the greater the chances of a positive outcome. Staying fully invested through a market cycle has, in the past, ensured investors reap greater rewards over the long-term as rebounds after large losses are often significant.

Throughout your investment journey the markets will experience highs and lows in response to social, political and economic events. Timing the markets involves trying to anticipate when these highs and lows will occur, with investors hoping to buy when prices have reached the bottom and sell when they have peaked.

Unfortunately, it’s very hard to predict when to buy back in and getting it wrong means you could end up locking in losses and missing out on future gains.

Periods of extreme market volatility, such as what we are experiencing now, can heighten feelings of concern in relation to your investments, but staying the course and following the five key investment principles outlined below may help you to increase your chances of a positive outcome.

1. Stay disciplined

Although it may be uncomfortable at times, staying the course and sticking to your strategic financial plan could better serve you in achieving your long-term financial goals. 

  • By missing just the best 10 days in the market from 2003 to 2017, your investment returns would have been 48% lower. 

  • Half of the top 10% of days for market gains historically have happened in Bear Markets – so switching your funds after they fall could lead to you missing these upswings.

2. Volatility is part of investing

In the U.S., Monday, March 23rd, 2020 saw the third-best one-day gain for equities since 1945 for the S&P 500, after the two-day rebounds that followed the Black Monday Crash of 1987, and the Lehman Brothers bankruptcy in 2008.
    Despite the infamous ‘Black Monday’ of 1987, it was still a positive year for equities. 
      Although the last Bull Market was one of the longest on record, we still saw double-digit falls in 8 of the 11 years. 
        Since 1980, European equities have finished the year in positive territory on 31 of 40 years, yet in each of those years, the market suffered an average intra-year decline of 15.2%.

        3. Keeping your money in cash is not the long-term answer

        • Cash returns remain at record lows. 
        • Equities tend to recover strongly after large falls.
        • Bear Markets tend to be shorter than Bull Markets.

        4. Over the long-term, holding money in riskier assets is rewarded

        • In any ten-year period, the odds of equities posting positive returns is 96%.

        • In any ten-year period multi-asset funds have never made a loss. 

        • In any twenty-year period equities have never made a loss.

        5. Diversify, Diversify, Diversify

        Short-term market movements are often the result of changes in valuation and sentiment – how investors feel about the stock market. This is in contrast to long-term market movements, which are the result of changes to companies’ fundamental worth. 

        A basic tenet of investing is diversification. Diversification means spreading risk by mixing a range of asset classes within your portfolio. A well-diversified portfolio might include equities, bonds, alternatives, property, and cash and helps smooth the return over the long run. 

        Multi-asset funds invest in a fully diversified range of global asset classes. They  employ strategic and tactical asset allocation strategies and strive to deliver outperformance in the same manner and within the same controlled process. 

        While there is no such thing as a 100% risk-free investment, diversification can mitigate the inherent risk of investing, helping you to reach your long-term financial goals.

        Multi-asset funds tend to be less volatile than equities.

        Treat your investment journey as a process rather than a once-off event. As your circumstances change throughout your life you should work with your Financial Broker to review the details of your investment strategy and refine as necessary.
        Regular reviews will ensure you are on track to achieve your long-term, strategic financial goals.

        Are you watching your wealth grow?

        This marketing information has been provided for discussion purposes only. It is not advice and does not take into account the investment needs and objectives, financial position, risk attitude, liquidity needs, capital security needs and/or capacity for loss of any particular person. It should not be relied upon to make investment decisions.

        Warning: Past performance is not a reliable guide to future performance.

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        • INVESTMENT
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        • aviva logo
        • New Ireland logo
        • Irish Life border logo
        • zurich border logo
        • bcp logo
        • Wealth Options logo
        • INVESTMENT
        • Royal London border logo